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Preliminaries
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Obtain valuations (free of charge) from a number of agents
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Ask each agent that visits a pre-prepared list of questions,
eg how they would market the property and ensure the best
price is achieved
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Don't necessarily pick the agent with the highest valuation
or the lowest rate of commission - pick the one that you
feel you can trust to do the best for you - remember to
focus on the person not the firm
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Instructing the Agent
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Having chosen an agent, restrict the sole agency period
to say six weeks only (if not sold by then you will have
a good insight into the agent's ability)
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Insist on high quality details and a level of coverage
in the local press
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Viewing etc
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You are paying the agent a substantial sum to sell your
property - ensure they accompany all potential buyers
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Get feedback on each visit, using it to improve the prospects
of selling the property each time
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and things that may help...
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Your home is one of many on sale - you have to know the
nature of your potential buyer (young, professional, family?)
and make your home stand out either through the way it is
presented and/or priced.
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Ensure your agent is keeping in contact regularly - if
not it may be time to choose another
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When choosing between buyers its not necessarily the best
price but the one most likely to complete
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Declutter and de-furnish if rooms are on the small side.
Remember it may be necessary to redecorate in plain simple
colours to make the property attractive to the majority
of buyers
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